We research your audience, content and goals first, so the website we build fits how your organisation actually works.
Before design or development starts, we take time to understand your audience and how your organisation operates. That research gives the project a clear plan, from content and structure to mobile.
Our Process Framework.
Goals and Research
We help you define your goals and how to measure success. We learn about you, your competitors and your users, then agree a research plan that can include user testing, surveys, site analysis and stakeholder interviews.
Personas
We define the target user groups your site serves. Knowing your audience and how they behave guides the design, the information architecture and the content hierarchy across the site.
Content Audit and Planning
Every project starts from a different place. If you already have a site, we audit it, taking stock of its content and analysing what to keep, improve or drop. If you are starting from scratch, we work out what content you will need and who will provide it. Either way, we finish with a clear picture of your content and of the project as a whole.
Content Strategy
We structure and organise your content. By defining content structure and governance and writing editorial guidelines, we help your team create content that supports your goals.
Page Tables
A page table maps each page's structural elements to its communication goals. It is the springboard into wireframing, and we often start with paper wireframes.
Mobile Strategy
A strong mobile presence matters today. Our mobile strategy makes sure your site works well and shows its content clearly on every device.