United Gypsum Investment Limited | InDe Inspired Designs

ClientUnited Gypsum Investment Limited

ServiceBranding, Design, Development

Timeline6 months

The Challenge

United Gypsum Investment Limited was the first domestic manufacturer of gypsum boards, accessories and agricultural gypsum in Zambia. The company says its products are lighter, stronger and of higher quality than imports. Its brand identity and online presence did not yet communicate that pioneering position. It needed branding, print materials, social media content and a website that presented it as a trusted partner for commercial contractors, architects and farmers.

Our Approach and Solution

We treated the website, social channels and print materials as one project, not separate tasks. A single visual system carries the company's focus on precise manufacturing, structural strength and good customer service across every piece.

Comprehensive Brand Strategy

Identity Design

We developed a professional brand identity that reflects structural strength and manufacturing precision. The same look runs through all corporate materials, so the company is recognised consistently across Zambia's construction and industrial sectors.

Tangible and Social Media Footprint

Print and Marketing Collateral

To support the B2B sales team and ceiling installation crews, we designed print marketing materials, including technical product catalogues, spec sheets and corporate brochures. We also set a visual direction for social media that shows completed projects and the company's commitment to employee training and teamwork.

High-Performance Digital Product Catalogue

Web Architecture and Cataloguing

We built a responsive website for procurement managers on desktop and contractors using mobile phones in the field. Its structure organises a large product catalogue, from gypsum and PVC false ceilings and suspended steel accessories (G-studs, tracks and channels) to specialised products such as Unifix tile adhesives, and agricultural gypsum.

The Outcome

United Gypsum Investment Limited now has a physical and digital identity that matches its position as a pioneer in Zambia. The print materials support its sales work, and the website explains the benefits of locally manufactured gypsum products while making it easier to enquire about ceiling installation services across Zambia.

The work